Selling
Founders and sales leaders explain how they win customers, answer a price objection and build relationships that keep buyers coming back.
1 person, 2 insights
People
Insights
Lara MorganSerial entrepreneur and wellness brand investor, founder of Pacific Direct
What makes a good salesperson?
Lara Morgan says sales is a relationship in which the seller listens, puts themselves in the other person's shoes to understand their goals and aims, and helps smooth their path.
The BEYOND Podcast · Season 3, episode 11
What did Lara Morgan sell first?
Lara Morgan says there were no jobs in 1991, so she made one selling sewing kits and shower caps, and took them to the Dorchester on her grandmother's advice.
The BEYOND Podcast · Season 3, episode 11
Shows
Hosted by Aleksandra King · 3 episodes
Cite this page Selling: 1 person, 2 insights. Sourced.media, updated 25 September 2026. https://sourced.media/topics/selling/
Lara MorganFounder of Pacific Direct2 insights