What makes a good salesperson?

Lara Morgan, founder of Pacific Direct, speaking with podcast host Aleksandra King on The BEYOND Podcast. Lara Morgan says sales is a relationship in which the seller listens, puts themselves in the other person's shoes to understand their goals and aims, and helps smooth their path.

Lara Morgan was eighteen, just out of school, with no interest in babies, when Edward Keller, owner of a baby food brand, wanted to sell more tins. She listened, and her suggestion, a bib or a mat perhaps, began her education in selling.

Morgan adds that she had just had a call of that kind with one of her team on the way to the recording. She doubts that anyone selling what they do not believe in does it successfully for long.