Should you sell something you don't believe in?

Dr Grant Murrell, founder of Success Is A Formula, speaking with podcast host Aleksandra King on The BEYOND Podcast. Dr Grant Murrell says most people are in sales one way or another and that nobody should ever sell anything they do not fully agree with.

Turning to selling, Dr Grant Murrell gives a rule and then widens the category it covers until it takes in most people. Convincing children, political persuasion and professional services all count as sales on his account, and so does everything in the room.

His reason comes a moment later, practical as much as moral. Selling something the seller does not believe in affects their sales and, as he puts it, their soul. With a whole range of things to sell, he urges selling the one that resonates.