Why invest in a product people say they don't need?

Lara Morgan, founder of Pacific Direct, speaking with podcast host Aleksandra King on The BEYOND Podcast. Lara Morgan says the world does not need more bags and needs better ones that last longer, and likens Scentered to Henry Ford pushing water uphill with the motor car.

On The BEYOND Podcast, Lara Morgan has told Aleksandra King that belief in the product is a must, and that she backed a bag for its waterproof base. Here she turns to Scentered, her scent brand, and the test for anything she invests in.

She goes on to say that the things she backs are also practical and appealing, and that products flourish because people come back to them. A product may end up some way from the first idea, as Scentered did when its balm was made smaller.