What makes a new product worth bringing to market?

Lara Morgan, founder of Pacific Direct, speaking with podcast host Aleksandra King on The BEYOND Podcast. Lara Morgan says anything she brings to market has to be better and different, with a sustainability element, because the world does not need more stuff.

Lara Morgan sets one standard for anything she takes to market, including a business she has lately been asked to invest in. The sustainability part of that standard comes from the business that made her money.

She exited that business nearly 18 years ago, which she counts as a miracle, and the little bottles have since given way to dispensers on the wall. That exit leaves her room to take wellness into hotels in a very different and thoughtful way.