Lara Morgan, founder of Pacific Direct
Insight
Why is it important to set ambitious goals?
Lara Morgan, founder of Pacific Direct
Lara Morgan, founder of Pacific Direct, speaking with podcast host Aleksandra King on The BEYOND Podcast. Lara Morgan says people have to have goals and asks why anyone would have average ones, since aiming for the moon might land them on the stars.
Aleksandra King has put it to Lara Morgan that the way she talks to herself is harsh. Morgan answers with goals, with the question of why anybody would have an average one, and with a household joke about anyone who misses the podium.
If you don't come in the top three, you sleep in the tree house.
Lara MorganSerial entrepreneur and wellness brand investor, founder of Pacific DirectMorgan came 10th in the world in triathlon, and she has had to sleep in the tree house herself. A missed podium, she goes on, is something to recover from, by finding a different way and being better next time.
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Cite this page Lara Morgan, founder of Pacific Direct, “Why is it important to set ambitious goals?”, at 16:58 in conversation with Aleksandra King, The BEYOND Podcast, 17 June 2026. Sourced.media. https://sourced.media/questions/why-is-it-important-to-set-ambitious-goals/ (permanent identifier https://sourced.media/id/C_NN1A6DB46R)
Lara MorganGuest
Aleksandra KingHost
