Founder of Pacific Direct · Season 3, episode 11
Insights of Lara Morgan on The BEYOND Podcast
Every insight of Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast with podcast host Aleksandra King.
18 insights
In the order they were said
Where does success in business come from?
Lara Morgan says she does not think of herself as successful and credits an international upbringing and parents determined to teach her that hard work pays off.
The BEYOND Podcast · Season 3, episode 11
What is it like growing up when a parent goes bankrupt?
Lara Morgan says her father took a long time to go bankrupt and that her parents, determined to try to keep her in education, sent her to private school.
The BEYOND Podcast · Season 3, episode 11
Did Lara Morgan go to university?
Lara Morgan says her father's bankruptcy left no money for sports science at Loughborough, so she went to work, paying rent to her parents two weeks after her A levels.
The BEYOND Podcast · Season 3, episode 11
What makes a good salesperson?
Lara Morgan says sales is a relationship in which the seller listens, puts themselves in the other person's shoes to understand their goals and aims, and helps smooth their path.
The BEYOND Podcast · Season 3, episode 11
Why invest in a product people say they don't need?
Lara Morgan says the world does not need more bags and needs better ones that last longer, and likens Scentered to Henry Ford pushing water uphill with the motor car.
The BEYOND Podcast · Season 3, episode 11
Why do people lose resilience and determination?
Lara Morgan says people will have no resilience, persistence or determination without seeing and gaining a return on their invested effort.
The BEYOND Podcast · Season 3, episode 11
Why is it important to set ambitious goals?
Lara Morgan says people have to have goals and asks why anyone would have average ones, since aiming for the moon might land them on the stars.
The BEYOND Podcast · Season 3, episode 11
What makes a new product worth bringing to market?
Lara Morgan says anything she brings to market has to be better and different, with a sustainability element, because the world does not need more stuff.
The BEYOND Podcast · Season 3, episode 11
What did Lara Morgan sell first?
Lara Morgan says there were no jobs in 1991, so she made one selling sewing kits and shower caps, and took them to the Dorchester on her grandmother's advice.
The BEYOND Podcast · Season 3, episode 11
How many sales calls a day did Lara Morgan make?
Lara Morgan says she set herself a target of 100 calls before her morning drink, which might mean 100 rejections, and the business did £108,000 in its first year.
The BEYOND Podcast · Season 3, episode 11
Where did Lara Morgan start her business?
Lara Morgan says her business started in a granny flat in Bedford and the homes that followed, up to a manor, were stepping stones.
The BEYOND Podcast · Season 3, episode 11
Why is business momentum so hard to maintain?
Lara Morgan says KitBrix has momentum after its best year yet, and that momentum is not a pure sport, because a QC issue, an unwell colleague or an accident will still arrive.
The BEYOND Podcast · Season 3, episode 11
How many quotes should you get before making a decision?
Lara Morgan says her approach to everything is to ask, get three quotes, meet three styles and then make good decisions, sometimes combining what she learns from all three.
The BEYOND Podcast · Season 3, episode 11
Why should you ask experienced entrepreneurs for help?
Lara Morgan says grey-haired entrepreneurs should celebrate the success of those who interview them and make introductions, and that those who do not ask do not get.
The BEYOND Podcast · Season 3, episode 11
How do you involve your team in a five-year plan?
Lara Morgan says walking the wall, a planning exercise learnt at Stanford, puts a five-year goal in writing and is done with the team, because team is everything.
The BEYOND Podcast · Season 3, episode 11
What to do when a buyer says your price is too high?
Lara Morgan says she sent Savlon to a buyer who called her prices high, with a note that she could help with the beating but not the price.
The BEYOND Podcast · Season 3, episode 11
Should you put yourself out there in business?
Aleksandra King says that in the UK specifically there is an idea that people shouldn't put themselves out there too much.
The BEYOND Podcast · Season 3, episode 11
How do you reward yourself when money is tight?
Lara Morgan says people should celebrate by rewarding themselves and can start small; in her early days, when money was tight, her reward was a leg wax.
The BEYOND Podcast · Season 3, episode 11
Cite this page Insights of Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast. Sourced.media, updated 25 September 2026. https://sourced.media/the-beyond-podcast/lara-morgan/insights/
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Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast
Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast
Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast
Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast
Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast
Aleksandra King, host of The BEYOND Podcast, with Lara Morgan
Aleksandra King, host of The BEYOND Podcast, with Lara Morgan
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Lara Morgan: Building Pacific Direct to a £20M Exit
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Lara Morgan, in conversation with Aleksandra King on The BEYOND Podcast