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Founder of Pacific Direct · Season 3, episode 11

Lara Morgan on The BEYOND Podcast: Handling price objections in sales

Short clip from Lara Morgan's episode of The BEYOND Podcast, Handling price objections in sales.

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I can't help with the price. A short video of Lara Morgan, founder of Pacific Direct, on The BEYOND Podcast0:20

Lara Morgan on The BEYOND Podcast

Transcript

if he went into a procurement meeting and presented them, he'd get a beating. And I said, "You know that I've met your brief," blah, blah, blah, blah, blah. And 11 years after the event, when he did give me the business, he called me up and said, "I've still got the tube of Savlon you sent me." Because what I said to him in my Post-it note was, "I can help with the beating, but I can't help with the price."

Lara Morgan, Serial entrepreneur and wellness brand investor, founder of Pacific Direct

Cite this page Lara Morgan on The BEYOND Podcast: Handling price objections in sales. Sourced.media, updated 4 November 2026. https://sourced.media/the-beyond-podcast/lara-morgan/short-videos/handling-price-objections-in-sales/