How many sales calls a day did Lara Morgan make?

Lara Morgan, founder of Pacific Direct, speaking with podcast host Aleksandra King on The BEYOND Podcast. Lara Morgan says she set herself a target of 100 calls before her morning drink, which might mean 100 rejections, and the business did £108,000 in its first year.

With no experience, Lara Morgan worked her first year in business from a cold borrowed office and set herself a morning rule of a hundred calls, which could mean a hundred rejections, before she allowed herself a drink.

She goes on to say that even after two years she had no idea where the business would go. Her ambition was no bigger than paying the bills and having enough for her games and sports.