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Lara Morgan, founder of Pacific Direct

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What to do when a buyer says your price is too high?

Lara Morgan, founder of Pacific Direct

Lara Morgan, founder of Pacific Direct, speaking with podcast host Aleksandra King on The BEYOND Podcast. Lara Morgan says she sent Savlon to a buyer who called her prices high, with a note that she could help with the beating but not the price.

Lara Morgan has just described sending treacle to someone who would not speak to her. David Tyler, in her telling, had said her prices were high, and her answer took the same form, a tube of Savlon with a note attached.

I can help with the beating, but I can't help with the price.

Lara MorganSerial entrepreneur and wellness brand investor, founder of Pacific Direct

She adds that the tube gave Tyler something to laugh about for 11 years. Her reason for sending it is the need to be better and different, and she sees no point in being boring.

Cite this page Lara Morgan, founder of Pacific Direct, “What to do when a buyer says your price is too high?”, at 46:16 in conversation with Aleksandra King, The BEYOND Podcast, 17 June 2026. Sourced.media. https://sourced.media/questions/what-to-do-when-a-buyer-says-your-price-is-too-high/ (permanent identifier https://sourced.media/id/C_NN1A6DB46R)